– Stands for User Interface. – An HTML link attribute that communicates to web crawlers and search engines that the link to the destination web page should NOT transfer SEO equity (ie it shouldn’t give SEO benefit to the recipient). – The location and navigation service provided by Google. This algorithm targeted so-called “black-hat SEO” tactics which manipulated search rankings by creating links to sites in an unnatural manner. However, Google uses a bot to crawl websites so that they can be ranked and added to Google search. Other common goals are newsletter subscriptions and content downloads from the website. Cloaking refers to the “black hat” practice of presenting different content or URLs to human users and search engines. – A potential customer in the sales funnel who has communicated with a business with intent to purchase through a call, email, or online form fill. Javascript (JS) – Javascript is a scripting language. Once a user visits a site, a small piece of data called a “cookie” will be stored in the user’s browser. Companies and individuals both use Twitter, and the platform is a great way to maintain a social media presence. 404 Error – The error message that appears when a visitor tries to go to a web page that does not exist. Most commonly used to collect names, phone numbers, and email addresses of potential customers. 30. Reviews can show up in the knowledge graph in Google searches, and have been shown to positively correlate with SEO rankings. These ads can all be created and run through the Google Adwords platform. – Google’s online advertising service. Previous to this update, Google results were mostly provided based on specific keyword matching within the user query. Web 2.0 – The second major phase of development of the World Wide Web, marked by a shift from static web pages to dynamic content, as well as social media and user generated content. They are used to refer the user to other content or to help the user navigate a website. SEO refers solely to unpaid search engine results and excludes direct traffic. HTTPS has an advantage over HTTP in that the data sent when fetching a webpage is encrypted, adding a layer of security so that third parties can’t gather data about the webpage when the data is sent from the server to the browser. Clicks refers to clicks on an ad including interactions such as “see more”, “page likes” and “view comments”. Within the tool are several areas that include data on how a site is performing in search. Looking for Job Openings? The Core Web Vitals report can be found in Google Search Console and shows URL performances grouped by status, metric type and URL group (groups of similar web pages). The like button allows users on social media and other websites to express that they like, enjoy or support certain content. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides users with different results than they expected. Original content should canonical to itself, and content taken from other places should point the canonical to the original source URL. Search Console differs from Analytics – it does not measure traffic, it measures a site’s visibility on search pages, and indexability by Google crawler bots. This is useful if you have a link, page or product that is easily confused with something else. : One of the meta tags that gives a description of the page in 160 characters. Dark Web (or Dark Net) – A part of the internet that is not indexed by search engines and is generally found only on secret or encrypted servers and requires special software or configurations to access. – Google Adwords’ rating of the relevance and quality of keywords used in PPC campaigns. – A delicious baked…err… A small item of data sent from a website, that is stored on the user’s device. Images that are chosen from websites or within the Pinterest community. It facilitates targeting adverts to specific searches, and the adverts appear above and to the right of the organic searches. UX refers to how a user interacts with a website or app (where they click, which pages they visit). © 2020 Geek Powered Studios. CSS a document of code that tells the website’s HTML how it should be appear on screen. Typically, this helps improve user experience across a website by helping the user find what they are looking for or avoiding dead ends like 404 (Not Found) errors. Chrome users that visit sites without HTTPS are now shown a warning message that the site could be hazardous. Content can be applied at this stage to ensure the suggested layouts suit the desired copy. Backlinks are a major factor used by Google in determining organic rankings. – In WordPress, a tag is an identifying marker used to classify different posts based on keywords and topic. Three times a day Monday through Friday, HARO emails are sent out, listing different stories that reporters need sources for. It can be calculated by dividing the number of clicks, by the number of impressions (how many times the ad or search result was seen). For permanent redirects, instead use a 301. When you enter a website into your web browser and press enter, this sends an HTTP command to a web server, which tells the server to fetch and send the data for that website to your browser. This algorithm targeted so-called “black-hat SEO” tactics which manipulated search rankings by creating links to sites in an unnatural manner. Facebook advertising is unique in that audiences are set up based on vast demographic information that Facebook has about their users, as compared to Google advertising that uses keywords. – Like the Knowledge Graph, this box appears at the top of search results on the search results page. Websites aim to have as low of a bounce rate as possible, and averages tend to be anywhere between 40-60%. For example, if 100 people visit a website and 10 of them complete the conversion goal (like filling out a contact form) then the conversion rate is 10%. Contact forms are fast becoming a preferred method for reaching out to a business. A conversion rate refers to how many people go from just browsing to making a purchase or becoming a customer. You would 301 redirect all of the traffic from websiteB.com to websiteA.com so that all visitors end up on websiteA.com). The Institute of Direct Marketing has also adopted the term to refer to its specialist professional qualifications. Example meta tags include the date the page was published, the page title, author, and image descriptions. Noun. Businesses can target consumers on the display network based on keywords/topics, placement on specific webpages, and through remarketing. A noindex tag is a meta tag that you can add to your website HTML code to prevent a page from appearing in the SERPs. The positions of these results should be organic since they reflect the popularity and trustworthiness of the website without being influenced by paid advertising. – The use of email with the goal of acquiring sales, customers, or any other type of conversion. Also commonly known as banner ads, these are the advertisements that are seen around the web on news sites, blogs, and social media. Webmasters and SEOs can request additional scans through Google Search Console. Framework that runs software and presents content. This platform also offers targeting options such as location, demographic, and device targeting. Google My Business – The platform on which businesses can input information to appear in the search results, map packs, location searches, and more. Canonical (rel=canonical) – A piece of code that is added into the html head of a webpage to indicate to Google whether a piece of content is original or duplicated from somewhere else. Google did not confirm this, except that they make algorithm changes a regular basis. Lead – A potential customer in the sales funnel who has communicated with a business with intent to purchase through a call, email, or online form fill. Originally, these were used to secure logins, data transfers and credit card transactions, but have recently become the go-to system for websites, especially after the Google Chrome update that displays a warning message to users, if the certificate is not present. Google Pigeon was released in July 24, 2014 and helps users find local businesses from broad keyword searches. Digital-marketing. They use tactics like duplicate content, spammy link building, and negative SEO. Black Hat – Slang for an unethical digital marketer or SEO that breaks search engine guidelines, in order to artificially rank websites. CSS is a time saving document for web designers, as they can style batched-sections of HTML code, rather than styling individual lines of code one-at-a-time. – A Google platform that allows websites to earn money by publishing Google network ads on their website. Typically in the header code, you’ll find things like Schema Markup, Analytics Code, Adwords Code, and other tools used for tracking data across a website. Reviews are on a 1-5 star scale, and include a brief message written by the reviewer. 32. Consistency in name, address, and phone number citations is an important piece of a local SEO Campaign. These are commonly found when researching things like people, places, events and other topics. Position – The placement in a search engine’s (Google, Bing, etc) search results, where a site ranks for a specific query or keyword. For example, a regular keyword might be “austin web designer” but a long tail keyword would be “affordable austin web designer that makes WordPress sites”. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to your business. Reddit also offers paid advertising services. – A public webpage on Facebook created to represent a company. The SEO industry gives various Google algorithms their own nicknames like Penguin (which analyzes the quality of links pointing to a website) and Panda (which assesses the quality of the content on a website). To keep a web page out of Google, you should use noindex directives or password protect your page. Facebook Advertising – Facebook allows advertisers to reach its users through their ad network. A blackat link building strategy that uses a network of websites all interconnected with links in order to boost backlink profiles and rank certain sites higher in google search results. Your website will “respond” to the size of the screen each user has, shrinking and reorganizing on smaller screens, and expanding to fill appropriately on large ones. Noun. – A social media platform where users interact, or “tweet” by posting a message or replying to a message in 280 characters or less. The Dark Web is thought to be used for illicit activities like black markets, illegal information sharing and underground political discourse. Search engines use metadata to help decide what information from a webpage to display in their results. PageRank indexes all the accessible webpages on the web and ranks them by how many important websites link back to a particular page. Call: 512-369-3882 Tools like Google Analytics, Google Adwords utilize tracking codes so that they can track information about users who view a site. A basic skeletal image or set of images that display the functional elements of a website or page, typically used for planning a site’s structure and functionality at the very beginning stages of scoping with a client. Unique visitors are tracked by their IP addresses. It defines the data formats that should be used, the kinds of calls or requests that can be made and how to make them, the conventions to follow and more. Featured Snippet: When content within a web page is pulled into google search results to instantly give the information a user is looking for. Here are the top 9 digital marketing buzzwords of 2018. Sometimes, when searching for something, one single keyword does not provide the information you seek, where a keyword phrase allows you to string multiple words together to find better information. Secure Sockets Layer ensures that all data transmitted between a website’s server and a browser remains encrypted. –  A source of traffic to a website that comes through clicking on a non-paid search engine result. Now, a search for “Cheapest way to build birdhouse without using wood” will show results directly related to that query. The revenue comes from advertising based on individual users’ interests that they divulge as they interact with the site – these are known as targeted ads. Responsive websites that are deemed mobile friendly are prioritized to show up in Google searches on mobile devices. This update is only supposed to affect the slowest mobile sites. Similar to WordPress categories, but tags are more granular and specific, whereas categories are broad and thematic. For example, Google has 2 ad networks: the search network (text ads that appear in search results) and the display network (image ads that appear on millions of websites that have partnered with Google). The window of time that sales can be linked to specific actions on adverts. Google Search Console is a free service offered by Google that helps you monitor, maintain and troubleshoot your site’s presence in the Google search results. Link profiles are important at determining where a website ranks in google search results. However, Google uses a bot to crawl websites so that they can be ranked and added to Google search. Google’s display network spans over 2 million websites that reach over 90% of people on the internet. internet advertising. Straight-forward. – A phrase that denotes a hyperlink absent of a “nofollow” tag. – In March 2017, Google appeared to roll out a major update that penalized low quality content. This tool is designed to display when users search for a business on Google; it can help users get quick information about a business like phone numbers, reviews and location. Visits – An old term in Google Analytics which was recently changes to “sessions”. CSS is a time saving document for web designers as they can style batched-sections of HTML code, rather than styling individual lines of code one-at-a-time. This system allows advertisers to reach customers through their search and display networks. You can find your public IP address by going to Google and searching “what is my ip address.”. The idea of white hat/black hat comes from hacking, with white hats being benevolent hackers and black hats being disruptive and unethical. It allows users to collaborate, test and experiment with designing templates and ideas on a digital dashboard. – A group of two or more words that are used to find information in a search engine. Javascript is used on web browsers to provide interactive elements to web pages that are difficult or impossible to achieve with just HTML or CSS. Quality assurance, or QA, is a quality testing process that ensures that an organisation delivers the best products or services possible. Here are a few powerful marketing words that can help. Search Engine – a program that searches an index of information and returns results to the user based on corresponding keywords. Featured snippets appear in a block at the top of search results with a link to the source. Instead, an XML sitemap is designed to help search engine crawler bots easily find all of the pages for a given website – very similar to a roadmap or atlas that one would use when driving a car long distances. (See also: Google Algorithm, Google Penguin). Many sites in those fields saw significant drops in rankings, though Google denies specifically targeting these industries. Google Medic – A major Google algorithm update in the summer of 2018 that primarily affected medical, fitness, health related and “YMYL” websites. Content commonly refers to written materials, but also includes images and videos. 23. A social network based on picture sharing. (remove extra line?). – A platform that provides pay-per-click advertising on both the Bing and Yahoo! URL – stands for Uniform Resource Locator and is the address of a web page. Here's a list of similar words from our thesaurus that you can use instead. The largest and most popular image ad network is run by Google, and allows ads in the following common sizes: Bing – A web search engine that provides search services for web, video, image and map search products. Original content should canonical to itself, and content taken from other places should point the canonical to the original source URL. Tools like Google Analytics, Google Adwords utilize tracking codes so that they can track information about users who view a site. is typically used only once on a webpage, and is used to display the most important title. More recently, search engines like Google have cracked down on the abuse of PBNs and have devalued them or even penalized sites that exploit them. If there are multiple versions of similar pages, the canonical rel tag tells the WebCrawler that the page linked is the definitive version. For instance, a user may tag a video with its relevant actors. The algorithm has now been assimilated to Google’s core search algorithm, and can assess content quality in real time. The meta description is an important aspect of a webpage because it is what appears in Google searches and other search engine results. Google’s display network spans over 2 million websites that reach over 90% of people on the internet. If a website has a high number of links from websites that are strong providers of content or reputable sources of information it will have a positive effect on rankings. A dashboard pulls information from various data sources and displays the info in an easy-to-read format. CRO uses a type of testing called “A/B split testing” to determine which version of a page (version A or version B) is more successful. – also known as a link network, a private blog network is a collection of private websites all linking to each other. They typically uses imperative verb phrases like: “call today” or “buy now”. If a website has a high number of links from websites that are strong providers of content or reputable sources of information it will have a positive effect on rankings. The practice of search engines displaying results dependent on where you are. Link bait is vital for creating a high search rank. This update is only supposed to affect the slowest mobile sites. Organic –  A source of traffic to a website that comes through clicking on a non-paid search engine result. The “canonical” page is the original content, and any page referencing it is a duplicate or otherwise similar page. Link networks and PBNs are against Google guidelines and are devalued or penalized when detected. Bot – An automated program that visits websites, sometimes also referred to as a “crawler” or a “spider”. Typical uses for Google Home include asking basic questions, making Google searches, scheduling appointments, playing music, or setting alarms. A higher click-through-rate means more engagement, which generally leads to more quality conversions. Impression Share – Used in Pay per click advertising, this metric refers to the percentage of times viewers have seen an advertiser’s ad, in relation to the total possible amounts that ad could have been seen. 29. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. – A video sharing website, bought by Google in 2006. It can be calculated by dividing the total spend by the number of conversions, for a given period of time. Founded in 1998, Google now controls approximately 80% of the search market. CTR (Click Through Rate) – the ratio of how many times an advertisement was clicked on, versus how many times it was shown. Dependent on where you are directly associated with links and searching “ what is _____.! 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