Look at the status of the Google Tag Manager container. Read more about the Custom Event Trigger. The Data layer is one of the key concepts in the world of Google Tag Manager. before the Dimensions are populated / become active? If you don’t plan to use any custom data in your tag manager (e.g. Once a developer confirms that the above code is implemented, it’s time for you to check whether that’s true. In both of them, my students and I dive deeper into the concept of Data Layer and we apply it in practice. Just remember that a goal completion applies to the entire session. Also verified the Index Number Blog. This is not a topic that can be covered by a quick 500-words blog post. I created this blog as a launch pad for my ideas and to inspire you to evaluate data that matters. Google Tag Manager uses the information (stored in the data layer) in two ways: We can achieve the first part with the help of the Data Layer Variable and the 2nd one with triggers. Page View) Choose your firing triggers such as All Pages, which the tag will fire the tracker on every page of your website; Gtag.js or Google Tag Manager? Optimize 360. I never use it. Much of this guide revolves around how to set this up in Google Tag Manager, but the overview of the feature applies to implementation using the Global Site Tag (gtag.js) as well.. Disclaimer: This article is a technical overview of how consent mode works. Save the variable. Additionally, we’ll pass the value of the plan (pricing plan to which a user signed up). Unlock insights from your data with engaging, customizable reports. How Google Tag Manager Works. Congratulations! This data powers vendor solutions like Google Analytics and can be a point of departure for data-driven initiatives. Renaming the Data Layer — Under certain circumstances, you may want to alter the name of the Data Layer. The data layer, or data layering, is how Google Tag Manager communicates back and forth with your website. So once you reach the point where a developer pushes the interaction data (together with the event key) to the Data Layer, the next step is to catch that .push and turn it into a triggering condition. You should then see your newly created variable in the Variables tab of Preview & Debug console. Hey, your setup will work fine. This is the Data Layer code that must be added above the GTM container: If you’re not comfortable with touching the website’s code, a developer should do that (and in most cases, he/she will, in fact, have to do it. For example, I might want to tell GTM that the user is accessing my website while vital services are not working and that the user on the current page is not logged in. Just use the existing one because the most important part (where you need to enter the Custom Dimension) is hiding within the GA Settings Variable. So when the page loads, the Data Layer code will create a Data Layer and it will contain one data point, pageCategory. The aforementioned . 1. All in all, GTM specialists don’t recommend using the Data Layer declaration method (dataLayer = [];). Any tags that are fired from Google Tag Manager should be migrated to Google Tag Manager, not just duplicated (for more information about migrating tags, see Migrating Tags to Google Tag Manager). Now it’s time to head to Google Tag Manager and enable the built-in variable. I am about to migrate all my hardcoded tags to GTM and find myself a bit confused with the google ads tags already implemented. Back to custom event tracking. Google Tag Assistant is a free Chrome extension that helps you make sure your Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking, and more are working correctly. Please ignore the registrationCountry key in the screenshot above. You can ask a developer to activate the following code every time a user signs up. It holds information you want to process in an object that can be read by Google Tag Manager, where it then gets pushed to Google Analytics. Then select the Google Analytics tag and click the Submit button. Your Google Analytics tag will execute on every page. In Preview and Debug mode, click the registrationCompleted event and go to the Data Layer tab. , 3)